JapanTaxi (formerly: Zenkoku Taxi) App and GO (formerly: MOV) App Privacy Policy

Mobility Technologies Co., Ltd. (“we”, “our”, “us” or the “Company”) sets forth this Privacy Policy (this “Policy”) with regard to the handling of users’ information, including users’ personal information (meaning personal information defined in paragraph 1 of Article 2 of the Act on the Protection of Personal Information (“Personal Information Protection Act”); hereinafter the same shall apply), during the performance of our taxi allocation service, JapanTaxi (formerly: Zenkoku Taxi) (“JapanTaxi”) and our taxi allocation service, GO (formerly: MOV) (“GO”; collectively with JapanTaxi, the “Service”), as follows. Users must agree to the details contained in this Policy prior to using the Service.

Please refer to Mobility Technologies’ Privacy Policy for specific details on matters not set forth in this Policy.

1. User Information to be Collected and Method of Collection

For purposes of this Policy, “User Information” means information that identifies users, history of actions on communication services and other information created or accumulated in user’s smart phones, PCs or other terminal devices in relation to users or users’ devices, which shall be collected by the Company pursuant to this Policy.

Depending on the method of collection, the User Information that we may collect through the Service includes the following.

(1) information provided by the user

The information which the user provides in order to use the Service is the following:

① name;

② telephone number;

③ e-mail address;

④ date of birth;

⑤ gender;

⑥ information that the user is a wheelchair user (if applicable);

⑦ credit card information and other information with respect to method of payment; and

⑧ other information entered by the user into such form as specified by the Company.

(2) information collected by the Company for the use by the user of the Service

The information automatically collected by the Company from the user via the application software for the Service is as follows:

⑨ location information (including present location, pick up point, destination, transit point, device orientation, and GPS data”; hereinafter the same shall apply);

⑩ device data (including unique device identifier, OS and OS version, hardware model, and advertising identifier);

⑪ cookie information;

⑫ information on communication line (including line type (Wi-Fi or LTE), signal strength, and line speed);

⑬ log data (including operations involving opening and closing applications, access date and time, and IP address used);

⑭ application data (including application versions); and

⑮ engagement data (including usage history such as data on when the user opens the application, and history of responding to advertisements in the application).

2. Purpose of Use

2-1 The User Information may be used not only for provision of the Service as provided in Section 2-2, but for other purposes as provided in Section 2-3. In addition, the Company may change the purpose of use of the User Information to the extent that the purpose of use after the change is reasonably recognized to be related to the original purpose of use. When the purpose of use has been changed, the Company shall notify the User of, or publicly announce the purpose of use after the change.

2-2 Specific purposes of use of the User Information for the provision of the Service are the following:

(1) provision, maintenance, protection and improvement of the Service, including, but not limited to, acceptance of registration for the Service, identification and verification of individuals, taxi allocation, and computation and billing of use fees;

(2) guidance, response to inquiries, and provision of after-sales support services relating to the Service;

(3) addressing a violation of terms, policies, or other rules relating to the Service (the “Rules”);

(4) notice of any modification, etc. to the Rules;

(5) provision to taxi companies and other partners, to the extent necessary for realizing taxi allocations in accordance with the request and to complete payment of taxi fares or cancellation fees, etc.;

(6) Service-related system maintenance and addressing malfunctions;

(7) implementation of questionnaires, rewards, and campaigns, etc., related to the Service and provision of affiliate and point services, etc.;

(8) improvements or addition of new functions to the Service and other services operated by the Company, and implementation of research and development for the provision of new services by the Company;

(9) advertising, promoting and marketing (including sending direct mails and e-mails) relating to the Service, other services operated by the Company and services operated by third parties;

(10) implementation of research, analysis and other marketing analysis of Service use (including the use of the analysis results processed so that individuals cannot be identified in marketing activities by means such as provision to third parties) and implementation of other research and analysis;

(11) provision of user attribute information (gender, date of birth, postcode, etc.) in a way that does not identify the individual, and provision of information of great interest or concern to members;

(12) provision of games, auctions, shopping malls, content and other information provision services and system use services, etc. operated by the Company;

(13) sale, solicitation, shipping, and provision of services such as the Company’s or a third party’s products and services, etc. (including travel, insurance and other financial products; hereinafter the same shall apply);

(14) provision of payment and distribution services; and

(15) other purposes incidental to any of the foregoing.

2-3 Purposes other than those specified in Section 2.2 above shall be as indicated below:

Purpose of Use Corresponding User Information
Creating statistical data relating to the Service processed into a form that cannot identify an individual ◦Location information
◦Cookie information
◦Information on communication line

3. Tracking System Provided by Third Parties

(1) The Company uses Firebase and Google Analytics, web services provided by Google Inc., adjust, a service provided by adjust KK, fabric, a service provided by Twitter Inc., Repro, a service provided by Repro Inc., Mixpanel, a service provided by Mixpanel Inc., FullStory, a service provided by FullStory Inc., and KARTE, a service provided by PLAID Inc., in the application software for JapanTaxi, in order to understand user’s use of the App, etc. Please refer to the URLs below with respect to how the data is collected and dealt with by Google Analytics, Firebase, adjust, fabric, Repro, Mixpanel, FullStory and KARTE.

Firebase: https://firebase.google.com/terms/analytics

GoogleAnalytics: https://www.google.com/intl/en/policies/privacy/partners

adjust: https://www.adjust.com/ja/privacy-policy/

fabric: https://fabric.io/privacy

Repro: https://repro.io/privacy/ (Japanese)

Mixpanel: https://mixpanel.com/legal/privacy-policy/

FullStory: https://www.fullstory.com/legal/privacy/

KARTE: https://karte.io/legal/terms-of-use.html (Japanese)

(2) The Company uses F.O.X SDK, a service provided by CyberZ, Inc., KARTE, a service provided by PLAID Inc., and adjust SDK, a service provided by adjust KK, in the application software for GO, in order to understand user’s use of the App, etc. Please refer to the URL below with respect to how the data is collected and dealt with by F.O.X SDK, KARTE, and adjust SDK.

F.O.X SDK: http://cyber-z.co.jp/privacy.html

Karte: https://karte.io/karte-policy.html

adjust SDK: https://www.adjust.com/ja/terms/privacy-policy/

4. Third Party Provision

4-1 Unless set forth in Section 4-2 and unless disclosure is allowed by the Personal Information Protection Act or other applicable laws and regulations, the Company shall not provide, to any third party, personal information contained in the User Information without the prior consent of the user; provided, however, that the same shall not apply in cases where:

(1) the Company entrusts such third party to handle the personal information in whole or in part to the extent necessary to accomplish the purpose of the use;

(2) the personal information is provided accompanied with business succession caused by a merger or other reason;

(3) the Company is required to cooperate with a central government organization or a local government or a person entrusted by them performing affairs prescribed by laws and regulations, and when there is a possibility that obtaining a principal’s consent would interfere with the performance of the said affairs; and

(4) otherwise the third party provision is allowed by the Personal Information Protection Act or other laws and regulations.

4-2 When requesting taxi allocation by means set forth in the Terms of Use, the user shall entrust the Company to provide the user’s User Information specified by the Company to taxi companies and other partners, to the extent necessary for realizing the allocation of taxis in accordance with the request and to complete payment of taxi fares or cancellation fees, etc., and having been entrusted, the Company shall provide the user’s User Information to the taxi companies and other partners on the user’s behalf.

4-3 Notwithstanding the provision of the preceding paragraph, the Company, excluding in those cases set forth in any of the following items, shall, in case of providing personal information to a third party (excluding a person establishing a system conforming to standards prescribed by rules of the Personal Information Protection Commission pursuant to Article 24 of the Personal Information Protection Act) in a foreign country (excluding those designated by rules of the Personal Information Protection Committee pursuant to Article 24 of the Personal Information Protection Act), in advance obtain the user’s consent to the effect that the user approves the provision to a third party in a foreign country:

(1) cases based on laws and regulations;

(2) cases in which there is a need to protect a human life, body or fortune, and when it is difficult to obtain a principal’s consent;

(3) cases in which there is a special need to enhance public hygiene or promote fostering healthy children, and when it is difficult to obtain a principal’s consent; or

(4) cases in which there is a need to cooperate in regard to a central government or organization or a local government, or a person entrusted by them performing affairs prescribed by laws and regulations, and when there is a possibility that obtaining a principal’s consent would interfere with the performance of the said affairs.

4-4 The Company shall, when having provided personal data to a third party, make and maintain a record pursuant to Article 25 of the Personal Information Protection Act.

4-5 The Company shall, when receiving personal data from a third party, conduct necessary confirmations pursuant to Article 26 of the Personal Information Protection Act, and make and maintain a record concerning such confirmations.

5. Joint Use (of User Information Collected by GO)

The Company may use only User Information collected by GO jointly with third parties as follows:

・categories of the jointly used personal data

Pick-up and drop-off location information for taxis allocated using GO

・Scope of the jointly using entities

Professor Yasutora Watanabe’s Research Office, Graduate School of Economics, The University of Tokyo

・Purpose of use

Development of new services and functions

・Name of party responsible for managing shared personal data

Mobility Technologies Co., Ltd.

6. Disclosure of Personal Information

Upon request from a user to disclose his/her personal information under the Personal Information Protection Act, the Company shall, without delay, disclose to the user such information after confirming that the request relates to the user’s own personal information (or notify the user of the non-existence of such personal information), to the extent required to do so pursuant to the Personal Information Protection Act and other applicable laws and regulations. Please note that you must pay a commission (1,000 yen per request) for disclosure of personal information.

7. Correction and Suspension of Use of Personal Information

7-1 If the Company is requested by a user to (1) correct the content of personal information under the provisions of the Personal Information Protection Act on the ground that such personal information is false, or (2) suspend use of personal information on the ground that such personal information is being handled beyond the scope of the purpose of the use previously made public, or has been collected in a fraudulent or otherwise illicit manner, or has been provided to a third party without the user’s consent, then the Company shall, without delay, conduct an appropriate investigation after confirming that the request relates to the user’s own personal information, and based upon the results, correct the content or suspend the use of such personal information, and notify the user to that effect. If the Company determines not to correct or suspend the use of the personal information based on reasonable grounds, the Company shall notify the user to that effect.

7-2 In the event that the Company is requested by a user to delete his/her personal information and has determined that it is necessary to accept such request, the Company shall delete such personal information after confirming that the request relates to the user’s own personal information and shall notify the user to that effect.

7-3 In cases where the Company is not obligated to correct, or suspend use of, personal information pursuant to the Personal Information Protection Act and other applicable laws and regulations, the preceding paragraphs shall not apply.

8. Treatment of Anonymously Processed Information

8-1 The Company shall, when producing anonymously processed information (defined in paragraph 9 of Article 2 of the Personal Information Protection Act and limited to those constituting anonymously processed information database, etc. prescribed in paragraph 10 of Article 2 of the Act; hereinafter the same shall apply), process personal information in accordance with the standards prescribed by rules of the Personal Information Protection Commission.

8-2 The Company shall, when having produced anonymously processed information, take actions for the security control of the anonymously processed information in accordance with the standards prescribed by rules of the Personal Information Protection Commission.

8-3 The Company shall, when having produced anonymously processed information, disclose to the public the categories of information concerning individuals contained in the anonymously processed information pursuant to rules of the Personal Information Protection Commission.

8-4 The Company shall, when providing the anonymously processed information (including the same produced by the Company and the same received by the Company from a third party; hereinafter the same shall apply unless otherwise set forth in this Policy) to a third party, disclose to the public the categories of information concerning the individuals contained in the anonymously processed information to be provided to a third party and the method of provision thereof, and state to the third party explicitly that the information being provided is anonymously processed information, in advance pursuant to rules of the Personal Information Protection Commission.

8-5 The Company shall, when handling the anonymously processed information, not (1) collate the said anonymously processed information with other information, or (2) acquire descriptions, etc. or individual identification codes deleted from personal information, or information relating to the processing method carried out pursuant to paragraph 1 of Article 36 of the Act ((2) shall be applied only for the anonymously processed information provided by a third party) in order to identify the user concerning the personal information used to produce the anonymously processed information.

8-6 The Company shall make efforts to take actions necessary for ensuring the proper handling of the anonymously processed information, including actions necessary and appropriate for the security control of the anonymously processed information and dealing with complaints about the production and other handling of the anonymously processed information, and make efforts to disclose to the public the content of such actions taken.

9. Inquiries

9-1 Any suggestions, questions, complaints regarding JapanTaxi, or other inquiries on the handling of the User Information should be submitted to:

App Support Desk, Mobility Technologies Co., Ltd.

Kioicho Building, 3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094, Japan

TEL : +81-50-3181-1465

E-mail : jtx-support@mo-t.com

9-2 Any suggestions, questions, complaints regarding GO, or other inquiries on the handling of the User Information should be submitted to:

Support Desk, Mobility Technologies Co., Ltd.

Kioicho Building, 3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094, Japan

TEL : 050-3183-1250

E-mail: go-support@mo-t.com

10. Procedure to Amend this Policy

The Company shall from time to time review how the User Information is being handled, and use its best efforts to continuously improve the operation, and make such modifications to this Policy as may be necessary. Any modification to this Policy shall be notified to users by posting on the Company’s web page or other method designated by the Company; provided that for any modification requiring consent from the user pursuant to applicable laws and regulations, such consent from the user must be obtained subject to the procedures as separately established by the Company.


【Established on Aug. 16, 2016】

【Revised and updated, effective on Dec. 6th, 2016】Added information about the third party tracking system providers.

【Revised and updated, effective on Jan. 5, 2017】Added information about the third party tracking system providers.

【Revised and updated, effective on Feb. 8, 2017】Added information about the third party tracking data and Purpose of Use.

【Revised and updated, effective on Jul. 25, 2017】modified based on the amendment of the Act, etc.

【Revised and updated, effective on Sep. 12, 2018】modified based on the change of the name, etc.

【Revised and updated, effective on Oct. 30, 2018】Added information about the third party tracking data.

【Revised and updated, effective on Nov. 2, 2018】modified information about URLs of the third party tracking system providers.

【Revised and updated, effective on Feb. 13, 2019】Added information about the third party tracking data.

【Revised and update, effective on Nov.25, 2019】Add information link URL for Basic Privacy Policy on how we obtain and handle all images and video taken inside the taxi.

【Revised and update, effective on Apr.1, 2020】Change of company name.

【Revised and update, effective on Aug. 28, 2020】Changes for commonality with MOV application, etc.

【Revised and update, effective on Sep. 1, 2020】Change of name and contact information